Logitech LX 710

Very few computer users can say that they don't have a personal preference when it comes to peripheral equipment. No matter what the circumstance, every person who has ever sat behind a computer decides within a few seconds if they either like or dislike the equipment in front of them. Sometimes it takes little more then placing your hand over the mouse to discover if it will become friend or foe.

Consider just over four years ago at the end of the beige box era, most peripheral equipment was color matched to the vanilla ensemble surrounding it. It was a pathetic situation that was slowly trying to make itself better in no hurry. You really had no more than two color choices, and wireless was still a mess. Then without warning, the market turned away from IBM-clone beige boxes and into the custom painted, cooled, and lit products we computer enthusiasts take for granted today.

So it makes solid sense that at the very top of the big three most personal peripheral devices is the mouse, the keyboard, and then the display. I work on several computers every day in various environments, and I am witness to the snap judgment relegating clients hardware to my mental trash bin. Thankfully (for everyone, but mostly me), there is a booming market fighting for your desk space. Even the most discerning individual can find a comfortable match to his or her preferences; which is saying a lot.

Logitech has been around long enough to be considered a pioneer in the peripheral hardware industry. Originally producing products for top-tier OEM's such as Dell, the retail market soon followed; and not long afterwards people like me had three-piece 2.1 speaker systems with optical pointing devices and multi-function keyboards. Through constant innovation and persistent trail-and-error research with new product styles Logitech has helped to shape the peripheral hardware industry as we know it today. Continuing in their evolving development of consumer preferred products, Logitech offers the Cordless Desktop LX 710 Laser mouse and keyboard set designed for multitasking professionals.

About the Company: Logitech

Logitech is a world leader in personal peripherals, driving innovation in PC navigation, Internet communications, digital music, home-entertainment control, gaming and wireless devices. The company's products combine essential core technologies, continuing innovation, award-winning industrial design and excellent price performance.

Logitech International is a Swiss public company traded on the SWX Swiss Exchange under the symbol LOGN and on the Nasdaq Global Select Market under the symbol LOGI. In January 2007, Logitech was added to the NASDAQ-100 Index.

Logitech's origins lie in the OEM sector, which remains an important part of its business, and represented 11.6 percent of the company's total sales in Fiscal 2006. To meet the demands of its OEM customer base, which includes most of the world's largest PC manufacturers, Logitech offers high-volume manufacturing with focused quality control, worldwide distribution and logistics, and the ability to leverage its infrastructure under changing demand conditions.

Logitech continues to broaden its product offering and its presence in the retail sector. This is fueled by a trend among consumers to enhance their basic PC systems with more fully featured personal peripherals that add functionality and cordless freedom to their desktops. They are also purchasing supplementary devices designed for new applications and specific purposes such as gaming, multimedia, or audio and visual communication over the Internet. Further, Logitech's retail business includes personal peripherals for platforms beyond the PC, such as gaming consoles, portable music players, mobile phones and home-entertainment systems.

Today, Logitech's retail business accounts for 88.4 percent of its revenue. To provide the market with a broadening array of best-of-category products, Logitech's business model calls for supplementing its internal engineering and manufacturing strength with additional products and technologies through a combination of strategic acquisitions and industry partnerships.

More information about Logitech is available on their company website.

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