Worldnow Channel-in-a-Box Cloud-Based Virtualized Broadcast Platform Unveiled
Livestream Channel Manager Enables Dynamic Creation of On-Air Presentations; Breaking News, Severe Weather Alert Drop-in; Requires Minimal Oversight, Provides Monetization Components; WTMJ-TV First to Deploy; Part of Worldnow’s OTT Solution, To Be Unveiled At NAB Show
Worldnow, the leading provider of digital content management and monetization platforms, today announced the introduction of Worldnow Channel-in-a-Box (CiaB), an intelligent cloud-based virtualized broadcast platform. The Worldnow CiaB platform provides customers with a low-cost, low-risk, easy-to-deploy solution to launch and support automated and dynamic branded channels to web, mobile, over-the-top (OTT), and digital sub-channels. With CiaB, any content owner can create a dot.TV experience that leverages live and/or existing video assets, graphics, tickers, and feeds. The product offers a suite of traditional advertising and advanced sponsorship branding.
Journal Broadcast Group’s WTMJ, the NBC-affiliated station in Milwaukee, Wisconsin, is the first customer to deploy Worldnow CiaB.
“The adaptive nature of Worldnow CiaB provides creative flexibility for web video management that is unparalleled,” said Michael J. Gay, vice president of interactive for Journal Broadcast Group, the owner of WTMJ-TV. “We have a solution that delivers our product – and much more – to multiple devices in real-time, and pays for itself.”
Worldnow CiaB is part of the company’s OTT strategy, which will be unveiled at next month’s NAB Show in Las Vegas. Worldnow will conduct live demonstrations of Worldnow CiaB, and other products, at Booth# SU12010 in the Upper Level of the South Hall of the Las Vegas Convention Center.
Worldnow CiaB provides the most cost-effective, fast-to-market solution for customers who want to output both baseband video streams and audio, images, and text through a discrete video subchannel. For video brands who seek a dot.TV experience, Worldnow CiaB enables them to combine all of their digital assets in a single platform.
More than just a livestream feed, Worldnow CiaB creates a new programming revenue stream for broadcast brands, enabling live video or on-demand assets to be uploaded and organized into individual shows. Long-tail content can be managed for continuous delivery, and breaking news and events enable real-time switch from scheduled to live programming any time. The Worldnow IntelliEngine feature ensures minimal oversight for customers who, like WTMJ-TV, create a digital subchannel for weather information, including radar VOD clips, as well as a news ticker, in addition to their livestream content.
“We have created an easy-to-deploy solution that allows broadcasters to quickly spin up unique live stream channels that leverage web ready assets, existing digital workflows and live capabilities,” said Craig Smith, president and chief operating officer of Worldnow. “With options to monetize sponsorships, display and video ads, broadcasters can use Worldnow CiaB to create new streams of revenue from existing content.”
An FCC-compliant product, Worldnow CiaB can manage signals up to 1080P high definition and accepts a range of video and image formats, including WMV, MOV, MP4, MPG, PNG, GIF, and JPG. The intuitive layout of the product creates three distinct zones for each show, which can be sized and programmed for multiple media types and can import a range of feeds, including Twitter and RSS.
Worldnow CiaB enables 24/7 monitoring of assets and operations, and offers literally thousands of configurations for content display and advertising.
“We have created a product for web and mobile delivery that emulates a broadcaster’s brand look-and-feel in a seamless way, but with greater monetization features,” said Robert Forsyth, chief innovation officer of Worldnow. “Worldnow CiaB is designed as the ultimate means of connecting viewers with content – anytime, anywhere.”
Worldnow is the leading ecosystem for connecting media to consumers. The company’s turnkey solutions provide an end-to-end approach for all video assets, unifying linear broadcast studio systems digital content management (CMS), IP video management and delivery, mobile, over-the-top (OTT), analytics and advertising in one integrated solution. Worldnow’s multi-tenant software platform powers many leading companies such as CBS, Cox, Dispatch, Fox Television, Media General, Meredith Corporation and Raycom Media. To learn more, please visit www.worldnow.com and follow @WorldnowNews