Reserve your FREE Windows 10 Upgrade Now
Editorial by Olin Coles
You might have noticed something different about your computer when you logged on this morning: a notification alerting you to ‘Get Windows 10’. This is Microsoft’s next step in upgrading users to the latest Operating System, and they’re giving it away for FREE. Just reserve your upgrade by verifying eligibility with an email address, and you’re done. Just sit back, relax, and wait until the download becomes available. You can learn the details at www.microsoft.com/en-us/windows/windows-10-upgrade,
While the premise of this upgrade seems to benefit the end-user, those familiar with the industry are acutely aware that free is just a substitute price for subscription services. Applications such as Microsoft Office have moved to the cloud, where users pay a reoccurring fee for access to the software. The same is true for many other professional titles, such as QuickBooks and Adobe Creative Suite, both now residing in the cloud. It’s no surprise then that Microsoft has introduced their new Windows Store, which is claimed to deliver “a unified shopping experience across every Windows 10 device”.
This is the next logical step for an Internet-connected OS. Take for example Cortana, the new Windows 10 “Digital Assistant” that works across all Windows 10 devices and learns your behavior to be more “helpful”. I suspect it will also helpfully suggest apps and services you might want to purchase once you’re best buds. Perhaps Cortana will be a useful tool, in much the same way that Microsoft OneDrive will offer you a free place to store files on the cloud.
Of the many new features available in Windows 10, none are without a central theme: connected intelligence. Most users will enjoy the convenience, while others will tighten their tinfoil caps while complaining that Microsoft is gathering valuable user data that it could use for targeted marketing or demographic details. The truth is somewhere in the middle, and only time will tell how much the user will sacrifice in order to benefit.